Privacy Policy
1. Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, which we refer to as “Device Information”. This includes details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the specific web pages or products you view, the websites or search terms that referred you to the Site, and your interactions with the Site.
We collect Device Information through the following technologies: “Cookies” are data files placed on your device or computer, often containing an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org. “Log files” track actions occurring on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
When you make or attempt to make a purchase through the Site, we collect “Order Information” from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. In this Privacy Policy, “Personal Information” refers to both Device Information and Order Information.
2. How We Use Your Personal Information
We use Order Information primarily to fulfill orders placed through the Site, including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations. Additionally, we use Order Information to communicate with you, screen orders for potential risk or fraud, and when in line with your shared preferences, provide you with information or advertising related to our products or services.
We use Device Information to help screen for potential risk and fraud (in particular, your IP address) and to improve and optimize our Site. For example, we generate analytics about how customers browse and interact with the Site, and assess the success of our marketing and advertising campaigns.
3. Sharing Your Personal Information
We share your Personal Information with third parties only to assist us in using the information as described above. For instance, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how our customers use the Site—you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/, and you can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant or other lawful request for information we receive, or otherwise protect our rights.
4. Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the following links: Facebook: https://www.facebook.com/settings/?tab=ads; Google: https://www.google.com/settings/ads/anonymous; Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads. Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
5. Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we receive a Do Not Track signal from your browser.
6. Your Rights
If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated, or deleted. To exercise this right, please contact us through the contact information provided below.
Additionally, if you are a European resident, we note that we process your information to fulfill contracts we may have with you (for example, if you place an order through the Site) or to pursue our legitimate business interests as outlined above. Please also note that your information may be transferred outside of Europe, including to Canada and the United States.
7. Data Retention
When you place an order through the Site, we will retain your Order Information for our records unless and until you request us to delete this information.
8. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of material changes by posting the updated policy on this page.
9. Minors
The Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors.
10. Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at service@yorisui.com.